FATHER'S DAY 2026
PAID MEDIA SUMMARY
Two live campaigns — Google Ads Demand Gen and Meta — are running in market for the Father's Day Sale: up to 60% off site-wide, no code needed. Both are fully tracked and scheduled to close end-of-day Father's Day.
Demand Gen — Video
Top-of-funnel video prospecting across YouTube and the Google feeds, driving new-customer demand into the performance dress-shirt collection.
| Status | Live & approved — all 20 ads passed Google review. |
|---|---|
| Format | Demand Gen video (awareness / top of funnel). |
| Flight dates | June 10 – June 21, 2026. |
| Daily budget | $500 / day (standard delivery). |
| Bid strategy | Maximize Conversions. |
| Geo | United States. |
| Creative | 20 video ads — 10 per ad group. |
| Landing page | andcollar.com/collections/all-performance-dress-shirts |
Dress Shirts — Custom Intent
Prospecting users actively showing intent around dress shirts and men's apparel.
Lookalike — Purchasers
Similar-audience expansion modeled off existing &Collar purchasers.
Facebook & Instagram — Sales
Conversion campaign optimizing for purchases, with four creative angles running as dynamic creative to a broad U.S. audience.
| Status | Live — all 4 ad sets and 4 ads delivering. |
|---|---|
| Objective | Sales — optimizing for Purchase (via &Collar pixel). |
| Flight dates | June 5 – June 21, 2026 (ends end-of-day Father's Day). |
| Budget | $500 / day — campaign-level budget (CBO). |
| Bid strategy | Lowest cost (no cap). |
| Geo & age | United States, ages 18–65. |
| Creative | 4 dynamic-creative ads · CTA: Shop Now. |
| Landing page | andcollar.com |
Favorite Kid
"Become the favorite child for under $30." The gifting-status hook.
Sibling & Dad Humor
Sibling-rivalry and dad-humor angle — out-gift the rest of the family.
Performance & Value — Active
Value and price-point messaging paired with active, in-motion imagery.
Performance & Value — Product
Value and price-point messaging, product-forward packshots.
Tracking & Attribution
Both channels are fully tagged end-to-end — every click reports cleanly into UTM analytics and Northbeam for blended ROAS.
Google Ads
Account-level UTM template (source = google, medium = cpc, dynamic campaign / ad-group / keyword) plus the Northbeam attribution suffix — applied automatically to every ad.
Meta
URL tags carry both Northbeam (nbt) and UTM parameters — source = placement, medium = campaign, content = ad, campaign = ad set — on all ads.
At A Glance
| Google Ads | Meta | |
|---|---|---|
| Funnel stage | Awareness / top of funnel (video) | Conversion / sales |
| Daily budget | $500 | $500 |
| Audiences | Custom Intent + Lookalike | 4 creative angles, broad U.S. 18–65 |
| Creatives | 20 videos | 4 dynamic-creative ads |
| Landing page | Performance dress-shirts collection | Homepage |
| Flight dates | Jun 10 – Jun 21 | Jun 5 – Jun 21 |
| Tracking | UTM + Northbeam | UTM + Northbeam |
All figures pulled live from the ad accounts on June 6, 2026. The Father's Day offer is up to 60% off site-wide (Tropic Collection up to 40% off), no code needed.